2015 VMODERN Furniture Design Competition
RJR is a wooden stackable chair designed for the Italian brand Slow/d.
This company is particular because it has no factory but a network of craftsmen all around Italy who collaborate with it. Slow/d has a regular catalogue; the customer goes in their online shop and buys a product. The craftsmen closer to the place you want the object to be sent manufacture the design piece (just after it is bought, there is no warehouse). In this way everyone works and we have less transportation and pollution .
The aim of the designer was to make a wooden chair that can be build by the most number of carpenters in order to make the net of artisans capable of doing it as big as possible. The idea was to create a design that could be done with base carpentry tools but with something more that makes the chair recognizable and functional.
In terms of structure and composition the chair is very easy to do thanks to the straight lines of the design, but the design has something more, something that makes it interesting. The chair has a system that makes the backrest twist in order to make it more comfortable and also a little funny. It can also be stacked creating an interesting pattern that makes it visually interesting when not in use.
This is not the design of a chair; it is a way to do design, from the sketch to the actual object. A design that does not think just at shape, materials or marketing, it is a design that thinks about the entire process and wants to change how things are and give an alternative to mass production. In this way people can buy from local artisans – it is a new design formula.